Information for Advertisers

Australian Sky & Telescope is a magazine published by professional publishers with decades of experience in the publishing industry behind them. We understand the needs of our advertisers and are keen to work with you to realise your goals.

Available in all of the major newsagencies throughout Australia, including being the only astronomy magazine in the key high-traffic Newslink chain, Australian Sky & Telescope provides a wide distribution.

On-time publication is an important aspect of advertising. It allows your advertisement to be on display in shops for the full period indicated below, and gives advertisers the confidence to plan for special promotions. Through Australian Sky & Telescope, advertisers now have a local astronomy magazine that delivers to a strong readership that appreciates reliability.

Australian Sky & Telescope offers the Australian astronomy market a publishing schedule that is consistent and predictable. Our regular advertisers are able to have their products on show to readers throughout the entire year.

Closing and On-sale Dates for Australian Sky & Telescope

Issue	Advertising booking deadline	Material close	On Sale*
Aug/Sep 2008	18 June	25 June	30 July
Oct 2008	30 July	6 August	10 September
Nov/Dec 2008	10 September	17 September	22 October
Jan 2009	29 October	5 November	10 December
Feb/Mar 2009	17 December	24 December	28 January
Apr 2009	28 January	4 February	11 March
May/Jun 2009	18 March	25 March	29 April

* Note: These are newsstand ”on sale” dates. Subscribers generally receive their magazines about a week earlier.

We request that changes to ongoing booked advertising requirements for regular advertisers please be notified by the above Advertising deadline dates.

Specifications & Requirements

Print process	Web offset
Binding process	Saddle-stitched
Publication trim size	222mm x 276mm

Advertisers appearing in more than one successive issue will be assumed to be repeating their advertisement unless new artwork is supplied by the above material closing dates.

Dimensions – Non-bleed

Double page spread	414mm x 248mm
Full page	192mm x 248mm
Two-thirds page	125mm x 248mm
Half page (horizontal)	192mm x 122mm
Half page (vertical)	125mm x 184mm
One-third page (square)	125mm x 122mm
One-third pages (vertical)	58mm x 248mm
Quarter page (square)	93mm x 122mm
Quarter page (horizontal)	125mm x 58mm
Quarter page (vertical)	58mm x 122mm

Dimensions – Bleed

Full page	230mm x 284mm
Trim Size	222mm x 276mm
Double page spread	453mm x 284mm
Trim size	445mm x 276mm
Hold “live” matter	5mm from the trim

Market Place ads

One-third (vertical)	57mm x 248mm
One-quarter (vertical)	57mm x 186mm
One-sixth (horizontal)	117mm x 59mm
One-sixth (vertical)	57mm x 122mm
One-eighth	57mm x 89mm
One-twelfth	57mm x 59mm